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Two people who do the same thing are not necessarily acting in the same way…

Cologne, 17.03.2011

…is what you are likely to think when comparing the licensing practices of manufacturers and commercial enterprises: manufacturers licence their volume with a system partner when it is sold to retail outlets and they register the entire volume that leaves the company. By contrast, some retailers only license their private brands with a system partner when the goods pass through the point of sale, and so they only register the volume that is actually sold. Manufacturers and retailers are therefore treated differently with regard to the point in time when volume is licensed and the extent to which it is licensed. “The question arises as to the correct procedure in accordance with the packaging ordinance. The Reclay Group will discuss this topic with experts and report on the result in Upfront!,” stated Raffael A. Fruscio, shareholder of the Reclay Group.

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